Kræftens Bekæmpelse "Hængepartiet"
(Se resten af kampagnen længere nede på siden)
An integrated campaign for testicular cancer.
Every year, more than 300 young men is diagnosed with testicular cancer and unfortunately this specific form of cancer doesn't get that much attention. The aim of our campaign was therefor to put testicular cancer on the agenda and get more men to "take care" of their balls.
One of the main media was an interactive banner connected to facebook.
Get help from your girlfriend:)
To make sure that there where no exscuse not to check your balls, we came up with an app that also included the guys girlfriends/wifes/etc.
A QR code on plastic balls linked to instructions
The rest of the campaign
The main goal with the campaign was to get more guys to check themselves for any sign of beginning testicular cancer.